Abdurrahman Muhammad Amart (Abdul Amart) also known as Mai Kwashewa, the President and Founder of Yahaya Bello Network Group (YBN) hailed from Kano state.
Amart, an independent filmmaker with Fifteen years’ experience in political domain and Northern Nigerian indigenous entertainment industry.
Abdul Amart, a dynamic and resourceful producer, creative director & media program designer with prolific experience in film, media strategic communications, research, social advocacy and development.
His contribution to the administration of President Muhammadu Buhari as a promoter played pivotal roles first in the 2015, 2019 elections and in the promotion of the ideals, projected success stories of the administration of President Muhammadu Buhari and the governors elected on the platform of our progressive party APC.
Thus, he does through development of various media materials which involves mobilizing celebrities from the Northern Nigerian entertainment industry Kannywood for media base campaign and produced video songs Lema Ta Yage 2015, Sakamakon Chanji 2019, Aikin Gama Ya Gama 2019, Kara Yunkuri Baba 2020 etc. that no doubt played role in APC/PMBs success.
He is simply the pioneer of Entertainment-Education aspect of campaigns in the APC. He has acquired skills in other ventures including Social & Behavior Change Communication and Social Development, Team Building and Program Conceptualization for Radio, Television and Cinema.
Amart recently powered a potent campaign that saturated every state of Northern Nigeria through an innovative campaign that utilizes Social Dynamics of ICT, Media (Conventional & Media) & Grassroots Structure to send a powerful ‘Call To Serve’ to His Excellency, Governor Yahaya Bello to contest the Nigerian Presidency come 2023.
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