By Aliyu Dangida
The Global Alliance for Public Relations and Communication Management has shortlisted the National Information Technology Agency (NITDA) as a finalist in upcoming World Public Relations & Communication Awards.
The ceremony is a global competition meant to celebrate the most outstanding national and international public relations and communication management programmes and case studies.
NITDA executed the PR campaign in collaboration with the multi-award winning Image Merchants Promotion Limited (IMPR), publishers of PRNigeria, Economic Confidential, Tech Digest and other titles.
NITDA was shortlisted under the Ethics, Integrity & Compliance Category. The award recognises excellence in campaigns that demonstrate the highest levels of strategic planning, creativity and business results in the organisation’s relationship with its stakeholders.
The Global Alliance President, Justin Green, said the World PR and Communication Awards will be hosted during the World Public Relations Forum in Chennai, India from 21st to 23rd of September, 2023.
NITDA, the regulatory agency in charge of information technology in Nigeria, was recognised for using mainstream and social media platforms to counter criticisms and misconceptions after social critics and the public raised concerns that its “Draft Code Of Practice for Social Media and Online Platforms” was an attempt to gag the media and restrict freedom of press and expression.
Using effective tools of PR in providing concrete facts highlighting the benefits of the code, the stakeholders and the public were adequately enlightened and eventually welcomed the guidelines.
Some of the gains of the campaign include shift in perspective of critics, increased stakeholders’ engagement, dousing of tension, activation of crisis team and endorsements by stakeholders and tech giants.
NITDA had earlier won the African PR award and was shortlisted for the Golden World Award by the International Public Relations Association (IPRA).
Global Alliance is the confederation of the world’s major PR and communication management associations and institutions, representing over 360,000 practitioners and academics around the world. Its mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.
The Global Alliance relies on the efforts of communication professionals to tackle common problems with a global perspective by partnering with regional, national and international bodies to increase professionalism in public relations and communication management.